Mike Foley Art
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Mike Foley Art
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BRRR BOX
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BRRR BOX
project
Rebranding a planet-friendly cooler
Challenge:
How to convince your audience a cardboard cooler is an effective option to earth-polluting styrofoam.
Solution:
Replace the warm colors and tropical critter with something that reflects a cooler cooler. Create a logo that defines the box-like product.